10 Deadliest Mistakes in Sales

SPECIAL SALES FORCE e-book:  The 10 Deadliest Mistakes Which Can Dramatically Reduce Your Sales Force Performance

This unique e-book is for sales managers or business owners. The author shares some proven, practical tips related to salesmanship as never revealed before. The book reaches far beyond product knowledge or sales closing techniques. This is about helping your sales reps develop:

• Their relationship skills,
• Their desire to do their utmost for the customers’ sake,
• Their willingness to smoothly but firmly lead the customers to a natural close and
• Their negotiating skills… to a level where the customers will WANT to buy form them.

The New Era Selling® System

These practical tips are based on 22 years of experience in the field of sales training.  Our New Era Selling System is based on successful actions applied daily by the best salespeople.  We have trained and/or evaluated over 65,000 sales reps in 27 different countries.  The New Era Selling philosophy is simple:

“As long as the sales rep cannot be trusted, he/she won’t sell a thing!”

The new realities of the market increasingly require that the sales rep build a strong relationship with his or her (potential) customers – before he or she can even think of presenting his/her product or service. Interestingly enough, everybody agrees about the importance of trust in selling… But how do you build trust? How do you naturally lead the customer to feel at ease with you, to accept your advice without any second thought? Such qualities are commonly unknown and ignored in “classical” sales training programs.

Today, especially during tough economic times, it is not enough anymore to convince someone that you have the best deal. Many convinced customers never buy (from you). The sales rep must be able to do much more than just convince: he/she must work at reassuring the customer in his buying decision. And this requires very different skills and competences which are usually not taught or shared… until now!

ORGANIZATION OF THIS E-BOOK

The mistake

Throughout our long experience as trainers, we have been able to detect 10 deadly mistakes – or fatal approaches, made by over 90% of all sales reps.  Every mistake presented in this E-Book can cost you a huge volume of sales.  Every lost deal goes to some competitor while it dangerously reduces the willingness and strength of your concerned sale rep(s). The reason: most of them do not know why they failed to close!

The remedy

For each detected mistake we present you a remedy – or a “golden rule” which should never be ignored.  If each of these Golden Rules is thoroughly applied, it will markedly increase the sales rep’s results… and your company’s profits.